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  • Left is Right & Up is Down
    Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.
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  • Grist for the Machine
    Grist Much like publishers, employees at the big tech monopolies can end up little more than grist. Products & product categories come & go, but even if you build "the one" you still may lose everything in the process. Imagine building the mo...
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  • Virtual Real Estate
    Wrastlin With The News The current presidential cabinet includes a WWE co-founder & this passes for modern political discourse: #FraudNewsCNN #FNN pic.twitter.com/WYUnHjjUjg— Donald J.
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  • Rank Checker Update
    Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working.
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  • DMOZ Shut Down
    Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing.
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  • New gTLDs are Like Used Cars
    There may be a couple exceptions which prove the rule, but new TLDs are generally an awful investment for everyone except the registry operator. Here is the short version... Imagine registering a domain for $10, building a business on it, and then le...
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  • Disappearing Clicks
    When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool.
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  • Google & Facebook Squeezing Out Partners
    Sections Just Make Great Content... Search Engine Engineering Fear Ignore The Eye Candy, It's Poisoned Below The Fold = Out Of Mind Coercion Which Failed Embrace, Extend, Extinguish Dumb Pipes, Dumb Partnerships "User" Friendly The Numbers Can't Work...
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  • Penguin 4.0 Update
    On Friday Google's Gary Illyes announced Penguin 4.0 was now live. Key points highlighted in their post are: Penguin is a part of their core ranking algorithm Penguin is now real-time, rather than something which periodically refreshes Penguin has s...
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  • Free Google AdWords Keyword Suggestion Tool Alternative
    Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool.
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  • How I Learned to Start Loving Social Media's Darkside
    I'm baaaaaaack. Organic Listings What a fun past couple years it has been in the digital marketing landscape; we've seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacin...
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  • Facebook's Panda Update
    So far this year publishers have lost 52% their Facebook distribution due to: increased ad load (another record quarter for Facebook!!!) shifting of the news feed "relevancy" algorithm toward friends promotion of new formats, like live video (if the...
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  • Brands Beat Generics
    When markets are new they are unproven, thus they often have limited investment targeting them.
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  • Neofeudal Web Publishing Best Practices Guide
    At the abstract level, if many people believe in something then it will grow.
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  • Reinventing SEO
    Back in the Day... If you are new to SEO it is hard to appreciate how easy SEO was say 6 to 8 years ago.
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